Marketing Professional

Writing Samples

Below are some samples of my writing. These samples are divided into the following categories: academic writing, business writing and work reports. Click on the categories located at the right of the page to find different types of articles and reports displaying different writing styles. Note that the useful resources category comprises workshop and seminar materials that I attended and I take no credit for the creation of the content in that category.

Online Dating Services

On January 15, 2014, by Cliff Lin

An online dating service is an institution designed to connect single men and women for the purpose of online chatting, dating, and finding a marriage partner. With the first online dating service appearing on the web in 1997[1], internet singles site have come to dominate the business of matchmaking in North America [2]. A recent poll indicates that 60% of Americans and 47% of Canadians between the ages of 18 and 30 have used online dating services at least once [3]. While there are numerous online dating sites, the most popular, and among the most credible, are *, American Singles, and Yahoo! Personals.

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French Culture: Distinction or Extinction

On December 20, 2013, by Cliff Lin

Quebec is distinct from the rest of Canada in that it derives its cultural identity from its Francophone roots. Specifically, Quebec has had long-lasting ties to France and to the Catholic Church, the latter of which represents itself as “the protector of the French language and culture” (cited in Catechism of the Catholic Church, 1994). Due to the strong Francophone identity of the Quebecois, the officials of the province have struggled to uphold the French language as the prevailing language of Quebec. This paper will address ways in which contemporary influences of France and the Catholic Church have resulted in the protection of the French language and culture in Quebec.

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Anomie and Social Disorganization Theories: The Turning Point in Criminology

On February 2, 2013, by Cliff Lin

The establishment of the Chicago School changed the face of criminology and sociology forever. Prior to the work of the Chicago School thinkers, the propensity toward criminal behavior was assumed to be passed on genetically. Instead of viewing criminality as inherited, proponents of the Chicago School saw crime as a product of social disharmony (Williams and McShane, 2004, p.56). One of the most well-known theories of the Chicago School, the social disorganization theory, is an expansion of Robert Park’s (1864-1944) and Ernest Burgess’ (1886-1966) concentric ring theory, which states that cities are composed of many zones, the outer of which are more desirable than the inner. The social disorganization theory analyzes each zone and confirms that the inner zone is indeed problematic. Cities are far too complex to enable individuals to establish indestructible bonds. This “weakening of primary social relationships” is the essence of social disorganization. At the same time, the anomie theory, first established by Emile Durkheim (1858-1917) and later elaborated on by Robert Merton (1910-2003), addresses the chaotic structure of society, which the theorists refer to as a crime-producing factory.

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The Love Predator

On January 29, 2013, by Cliff Lin

“To His Coy Mistress,” by Andrew Marvell, is a bittersweet poem that illustrates both the charm and the transience of youthful attractiveness. The speaker attempts to persuade his beloved that now is the best time to begin a romance. The woman he loves is at the peak of her beauty; moreover, she has maintained her virtue. According to the speaker, it would be a shame not to take advantage of her good looks and honorable status. Once time has diminished her appeal, her hand in marriage will not be sought after. Through the use of a narrator whose primary focus is to woo a woman quickly, without having to resort to prolonged courtship, Marvell exposes the shallow, appearance-based aspects of romantic love. At the same time, the poet mocks the fickleness of flowery suitors and, indeed, the tradition of courtship altogether. Finally, Marvell reveals how assumptions can delude a starry-eyed lover into believing that his words will be welcomed by the object of his desire. In accomplishing these literary goals, Marvell manages to amuse the reader through extravagant imagery and hyperbolic declarations of love.

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A Proposal of a Marriage Proposal

On December 7, 2012, by Cliff Lin

How many “Romeos” and “Juliets” have been produced under the pens of playwrights since the time of Shakespeare? The plot centering on a young man and woman falling in love amid a background of family rivalry has prevailed as an all-time classic, earning the tears of audiences for centuries. Anton Chekhov (1860-1904) clearly realized that such a plot had been used to its maximum, for he chose to challenge and satirize the age-old story of family versus love by placing the lovers at odds with each other despite a supportive father. In so doing, Chekhov managed to elicit tears of laughter rather than tears of sorrow from his audiences. His one-act masterpiece A Marriage Proposal features an intriguing character, Tschubukov, who, as father of Natalia, the augmentative bride-to be, becomes increasingly excited as an innocent dispute between his daughter and her suitor escalates. Tschubukov’s excitement could be construed by a reader of the play as an expression of jubilation, cynicism, or desperation. Thus, as in all great works for the stage, the director is free to interpret one of the main characters of the play in any number of contrasting ways. The interpretation of choice must, of course, be justified by evidence found in the script and, ultimately, must ring true for viewers and bring maximum satisfaction to audiences at large. Given the chance to direct A Marriage Proposal, I would portray Tschubukov as a father who reaches the end of his wits and becomes utterly desperate for a wedding by the close of the play.

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Because I Could Not Stop For Death

On November 14, 2012, by Cliff Lin

Emily Dickinson’s “Because I Could Not Stop For Death” is quite different from other poems dealing with the topic of death and mortality. Her perception of death is not as horrifying as conceived by most people. This can be seen through her effective use of poetic devices. Dickinson also tries to convey her thoughts about life and death in this poem. The main purpose of this poem is to persuade the readers that death is not something to be afraid of; it is inevitable, and once we overcome our fear, we will realize that death is merely a gateway to eternity.

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