Millennials — an entire generation of individuals who have not known a world without constant connectivity. Their phones have always been smart and Facebook had already connected everything around them. The internet isn’t a nice-to-have, it’s a necessity and anything they want—from information to products–are no more than a click away.
They are born into a time where access to digital technology is a given, as opposed to older generations who had to grapple and adjust to these technological advancements. They crave immediacy, with technology responding to them at the speed of need. So it’s safe to assume that what makes an impression on the Gen Ys, Gen X-ers and Baby Boomers, barely registers a blip on a Millennial’s mind.