CLIFF

LIN

Marketing Professional


Resume

  • Marketing Professional

    Dynamic, resourceful, and effective Marketing Professional with six years of experience in both digital and traditional marketing. Proven track record of productivity and diversity. History of accomplishment in effectively evaluating needs and creating compelling communication campaigns and marketing programs that accelerate business development. Well regarded by peers and managers for resourceful problem-solving abilities, team playing mindset, and goal-surpassing results.

    Education & Certifications

    • Bachelors of Business AdministrationSept 2006 - Apr 2011
      Simon Fraser University, Canada, Burnaby
    • Google Partner CertificationSept 2012 - Present
      Google Inc., USA, California

    Work Experience

    • Digital SpecialistAug 2014 - Nov 2016
      The Jim Pattison Auto Group, Canada, Surrey
    • • Developed advertising campaigns and purchased media to support marketing promotions for 25 dealerships
      • Organized CRM data mining and email campaigns for special promotions
      • Coordinated commercial/community sponsorships and events
      • Developed and executed social media strategy and online reputation management tactics
      • Managed over 20 AdWords campaigns with annual budget ranging from $10,000-$500,000
      • Served as liaison for numerous agencies, vendor partners, and dealership managers to execute multiple initiatives against aggressive schedules
      • Created and designed sales prospecting and customer email campaigns for dealerships to increase revenue and customer loyalty
      • Used KPI’s and measurable metrics to create landing page segmentation strategies, A/B testing of title, content, image, and offers which drove higher engagement

    • Search SpecialistJun 2013 - Jul 2014
      Convertus, Canada, Vancouver
    • • Raised brand awareness online via innovative digital strategy
      • Utilize marketing automation tools to create performance-driven campaigns
      • Updated web design principles and techniques using HTML5 and CSS3
      • Developed responsive websites that adhere to best practices of both web development and SEO
      • Managed over 40 AdWords accounts with annual budget ranging from $10,000-$200,000

    • Internet Marketer/Web Content ManagerJul 2011 - May 2013
      Automax Styling Inc., Canada, Vancouver
    • • Used extensive SEO knowledge to increase the company website’s organic traffic by 50% over the course of 8 months
      • Planned and Curated content for inbound marketing
      • Managed all social media channels which resulted in a 600% increase in followers
      • Developed an affiliate marketing system that brought in $3,000-5,000 monthly revenue
      • Increased web traffic by 80% and decreased bounce rate by 25%, resulting in more sales leads

  • Internet Marketing Skills

    • SEO
      Professional search engine optimization expert with proven results.
    • Link Building
      Employing in-depth knowledge of link building through different structures and schemes.
    • Google Adwords
      Google Partner Certified specialist with experience in managing over 100 Adwords campaigns.
    • List Building
      Capable of designing excellent squeeze page and e-mail templates with stellar CTA.
    • Affiliate Marketing
      Managed affiliate programs through Commission Junction & ClickBank, which increased overall revenue by 20%.
    • Inbound Marketing
      Various inbound marketing experiences, including article marketing and other forms of content marketing.
    • Social Media Marketing
      Capable of managing Pinterest, Twitter, Facebook, Google +, Linkedin, and other social media platforms with great results.

     

    Human Resources Skills

    • Jd Edwards
      Trained in JD Edwards EnterpriseOne and other resources planning software programs.
    • Team Dynamics
      Holds a Bachelors degree in Business Administration with a concentration in HR and a specialization in team building.
    • Leadership
      Has led multiple teams in group assignments, case competitions, and various associations.
    • Dynamic CRM
      Proficiency with Microsoft Dynamic CRM and strong ties with customers and suppliers.

     

    Technical Competencies

    • WordPress
      Experienced marketer that managed over 150 sites with WordPress CMS.
    • HTML5 & CSS3
      Competent Coder with over 6 years of experience with HTML and CSS.
    • Microsoft Suite
      Advanced knowledge of Word, Excel, Powerpoint, Outlook and Publisher.
    • Adobe Creative Suite
      Working knowledge of Photoshop, InDesign, and Illustrator and the capacity to create visually engaging icons and graphs.

     

    Tacit Knowledge

    • Mandarin
      Lived in Taiwan for 10 years and attended weekly Mandarin school for 6 years.
    • Interpersonal
      Highly responsive individual with years of experience working with customers.
    • Patience
      Over 6 Years of experience dealing with special needs children aged 7-12.
    • Flexible
      Capable of working irregular hours and willing to try different approaches.

     

    Personal Skills

    • Swimming
      Completion of all AquaQuest courses at the age of 12, with basic first aid training.
    • Piano & Violin
      Passionate musician Certified by The Royal Conservatory of Music.
    • Music Theory
      Passed all music theory exams, including Counterpoint, History, and Harmony.
  • Volunteer Experience

    • Buddhist Tzu Chi FoundationSept 2006 - Apr 2011
      Canada, Burnaby
    • Food BankJuly 2007- Dec 2012
      Canada, Vancouver

    Clubs & Associations

    Joined the international intern program to gain valuable experience
    Five years of event planning experience
    Fund-raised and performed for various charities
    Attended over 30 advanced Internet Marketing seminars
    Active Toast Masters member who attends Toast Masters meetings on a weekly basis

     

    Scholarship & Awards

    Developed affiliate system that increased overall sales by 40%
    Organized Surrey charity website building campaign
    Volunteered to participate in humanitarian activities in India for 8 months
    Maintained 4.0 GPA during all high school years