Marketing Professional

Writing Samples

Below are some samples of my writing. These samples are divided into the following categories: academic writing, business writing and work reports. Click on the categories located at the right of the page to find different types of articles and reports displaying different writing styles. Note that the useful resources category comprises workshop and seminar materials that I attended and I take no credit for the creation of the content in that category.

What is Pay-Per-Click?

December 1, 2015Cliff Lin

Pay Per Click, abbreviated PPC, is method to do online marketing through which payments to publishers and to the specific network are made per click. In other words, the advertising is paid only when visitors access the ads by clicking on them.

Thus, Pay Per Click is a tool in online advertising. It is an Internet advertising model that uses search engines and content sites, such as blogs, where advertisers only pay the hosting of the advertising if the link posted is accessed by visitors.

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What is Content Marketing?

November 20, 2015Cliff Lin

The content marketing is, undoubtedly, the subject of the year for the companies which active in the social media area.

The content marketing is the marketing technique of creation and distribution of relevant and valuable content to attract, obtain and captivate a target audience very well established and acquainted – with the purpose to stimulate profitable selling actions. Content marketing doesn’t mean a presentation of  products and services, it means the distribution of some information that help the buyer.

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Fundamentals to Keyword Research

October 17, 2015Cliff Lin

Keyword Research refers to the process of research, analysis and preparation of a report containing the right keywords used for on-page optimization in order to attract organic traffic, improve user experience through the use of synonyms, and the achievement of an effective link building campaign.

The most important aspect in the process of research and analysis is finding the right keywords.

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Google Tools for Beginners

September 2, 2015Cliff Lin

Even if you love Google or you don’t use it and don’t agree with its practices, one thing it’s very clear and Google must be appreciated for it: Google provides its user a wide variety of free tools. You only have to log in into an account in order to have full access to such useful tools. Marketers use these tools to improve their business and make analyzes that help them become familiar with the market and the customer’s behavior.

Next, we will present you some of the most important Google tools for marketers.

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What is Link Building?

August 7, 2015Cliff Lin

Link building is essentially creating an entire network of links that will direct users to your website. This service must not miss from any SEO strategy. Search engines position much better the sites that have benefited from a correctly done link building.

A website optimization campaign relies mostly on link building, signifying the links that a site has to the outside, to other sites, forums, blogs and social networks. Like searches, it can be paid or organic. Organic link building software, called by specialists SEO natural link building, is considered more valuable and offers credibility to a website in Google search algorithm.

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What is Google Penguin?

July 10, 2015Cliff Lin

On April 24 2012, Google gave birth to a new algorithm update system named Google Penguin. The update’s purpose is to penalize websites that doesn’t respect Google’s Webmaster Guidelines, protecting the anti-spam policy. Briefly, Google Penguin sanctions any kind of tentative of hyper-optimization like the following:

  • The title meta-tag constructed by a series of key words, without necessarily being suggestive for visitors. Google Penguin firstly chooses the pages with short, concise and informative titles.
  • Textual content made exclusively for search engines without containing a pertinent information.
  • The pages saturated by advertising.
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How Does Inbound Marketing Help Your Business Grow?

June 12, 2015Cliff Lin

Some companies don’t know what is inbound marketing and refuse to admit it. In using inbound marketing, you are given a strategic methodology that is made to generate prospects that generates your business to high-end sales. Here are a few reasons why inbound marketing is good for your business:

Easy Job for the Sales and Marketing Team

Combining the sales and marketing could be an advantage. One of these benefits is creating powerful contents for the prospects. Consumers require a product information, process of delivering the products. This would eventually leads to sales.

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Marketing Automation: What It Can Do to Help Your Business Succeed?

May 14, 2015Cliff Lin

Regardless of what type of business you have, it is proven that marketing is its lifeblood. Though you may have the most amazing products, it is imperative to target the right consumers to close the deal.

If you are under this mission, you may more likely needing to have a marketing automation tool not only to reach the right customers, but also improve, grow, and succeed.

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Marketing Attribution Model: The Benefits and Best Practices

April 27, 2015Cliff Lin

Ever wondering what marketing attribution model is? What benefits it gives to your company? What are the best practices applicable so you can achieve the best possible result in your sales and marketing efforts? Then we will teach you the things you deserve to understand through this post.

What is Marketing Attribution Model?

Many marketers are asking what marketing attribution model is. Simply put, it is a value or credit being assigned to given touchpoints of marketing. At the simplest idea, it is the science of how you determine the media or the marketing-driving revenue. Furthermore, at the most complex perspective, marketing attribution is considered as the line that links the sales and marketing data – a credit allocation for the activities of engagement or conversion.
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Digital Marketing: Why Entrepreneurs Need It?

March 11, 2015Cliff Lin

The internet that involves using social media, emails, blogs, ads and much more are part of digital marketing. In today’s Information age, computers, gadgets and mobile devices play a great role in helping a business achieve success. Digital marketing makes the process of advertising and customer service faster and efficient.

Whether you have a small and big business, digital marketing gives you a guarantee of a faster and better service to customers and potential clients. Therefore, if you are determined to make successful process on your business, here are few important reasons digital marketing that can help.
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