CLIFF

LIN

Marketing Professional


Writing Samples

Below are some samples of my writing. These samples are divided into the following categories: academic writing, business writing and work reports. Click on the categories located at the right of the page to find different types of articles and reports displaying different writing styles. Note that the useful resources category comprises workshop and seminar materials that I attended and I take no credit for the creation of the content in that category.

Online Dating Services

April 16, 2013Cliff Lin

An online dating service is an institution designed to connect single men and women for the purpose of online chatting, dating, and finding a marriage partner. With the first online dating service appearing on the web in 1997[1], internet singles site have come to dominate the business of matchmaking in North America [2]. A recent poll indicates that 60% of Americans and 47% of Canadians between the ages of 18 and 30 have used online dating services at least once [3]. While there are numerous online dating sites, the most popular, and among the most credible, are *Match.com, American Singles, and Yahoo! Personals.

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A Proposal of a Marriage Proposal

April 16, 2013Cliff Lin

How many “Romeos” and “Juliets” have been produced under the pens of playwrights since the time of Shakespeare? The plot centering on a young man and woman falling in love amid a background of family rivalry has prevailed as an all-time classic, earning the tears of audiences for centuries. Anton Chekhov (1860-1904) clearly realized that such a plot had been used to its maximum, for he chose to challenge and satirize the age-old story of family versus love by placing the lovers at odds with each other despite a supportive father. In so doing, Chekhov managed to elicit tears of laughter rather than tears of sorrow from his audiences. His one-act masterpiece A Marriage Proposal features an intriguing character, Tschubukov, who, as father of Natalia, the augmentative bride-to be, becomes increasingly excited as an innocent dispute between his daughter and her suitor escalates. Tschubukov’s excitement could be construed by a reader of the play as an expression of jubilation, cynicism, or desperation. Thus, as in all great works for the stage, the director is free to interpret one of the main characters of the play in any number of contrasting ways. The interpretation of choice must, of course, be justified by evidence found in the script and, ultimately, must ring true for viewers and bring maximum satisfaction to audiences at large. Given the chance to direct A Marriage Proposal, I would portray Tschubukov as a father who reaches the end of his wits and becomes utterly desperate for a wedding by the close of the play.

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French Culture: Distinction or Extinction

April 16, 2013Cliff Lin

Quebec is distinct from the rest of Canada in that it derives its cultural identity from its Francophone roots. Specifically, Quebec has had long-lasting ties to France and to the Catholic Church, the latter of which represents itself as “the protector of the French language and culture” (cited in Catechism of the Catholic Church, 1994). Due to the strong Francophone identity of the Quebecois, the officials of the province have struggled to uphold the French language as the prevailing language of Quebec. This paper will address ways in which contemporary influences of France and the Catholic Church have resulted in the protection of the French language and culture in Quebec.

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Religion & Corporate Social Responsibility

April 16, 2013Cliff Lin

Introduction

Religion, one of the major aspects of life, plays an important role in our everyday ethical and moral decision making.  Even though some corporations strive to separate religion and commerce altogether to achieve unity within the organizations, it is only a fruitless toil due to the existence of Corporate Social Responsibility (CSR), a combination of ethics and business. This paper examines the six major religions and their views on CSR. The six religions include Catholicism, Protestantism, Islam, Judaism, Hinduism, and Buddhism. Since each religion is established with different fundamental roots, it is assured that conflicting ideologies between religions occur. Thus, each religion may advocate different aspects of CSR. In fact, it is entirely possible that some religions deem CSR as an absurd concept. Essentially, it is important to examine the principles of each religion, as the inquisition exhibits the underlying reasoning to each religion’s perception of CSR.

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Business Environment Analysis: Nigeria

April 16, 2013Cliff Lin

Executive Summary

Nigeria is one of the most culturally rich yet traditional nations of the world. It is both male-centric country and class conscious, with men making most of the important household decisions and respect given to those with titles and degrees. Although education is gained by a lucky few, the literacy rate of Nigeria is still considerably low in comparison with that of developed countries. Nigerians place much emphasis on areas of life that have no place in the intellectual world. Focusing on building relationships with their business partners rather than fulfilling signed contracts results in harmonious dealings in the realm of business. Harmony exists also in the area of faith, for Islam and Christianity, the two religions dominating Nigeria, exist in without strife. Although the culture of Nigeria is charming, the living conditions of the country are horrendous. The majority of the population lives in poverty, and only half of Nigerians have access to clean water.

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Blizzard Entertainment

April 16, 2013Cliff Lin

Introduction of Blizzard Entertainment

Prior to analyzing a firm, a few things must be looked at in order to gain a full understanding of the company. This paper revolves around Blizzard Entertainment, the most successful online gaming company in the world. Beginning with a general description of the company, the paper continues with an external and internal analysis of Blizzard. The external analysis includes an evaluation of each of Porter’s forces, an overview of the whole online gaming industry, and an evaluation of the industry based on a combination of the five forces. Following the external analysis is the internal analysis, which illustrates how Blizzard manages to maintain its current status as industry leader. After the internal analysis of the company is given, dominant design and network effect are discussed. Finally, a conclusion wraps up the key success factors of Blizzard.

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Emsemble Studio

April 16, 2013Cliff Lin

Introduction

Ensemble Studios was once the most successful pioneer of Real-Time Strategy (RTS) games. It was founded in 1995 and made a smash hit in 1997 when its first game, Age of Empires, came out. Approximately 90% of gamers worldwide played Age of Empire, giving the game a user base of tens of millions of players. Even though it was the most successful company of the time, Ensemble Studios was a relatively small company that had only 40 employees prior to the acquisition. Being the most prestigious and profitable software company, Microsoft decided to acquire Ensemble Studios in the year 2000. The two companies reached an agreement with relative ease, and people described the union as a “tiger with wings.” Ensemble Studios had the advantage of unlimited capital and high-tech equipment, while Microsoft anticipated a lump-some profit. However, reality did not turn out according to plan. Ensemble Studios suffered a loss every year for eight consecutive years and finally closed down in 2009.

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Costco in Australia

April 16, 2013Cliff Lin

Executive Summary

Company Introduction

Costco Wholesale Corporation is the largest warehouse club chain in United States. However, Costco’s success is not limited to, but encompasses US. It has established itself in seven other countries and became the ninth largest retailer worldwide. Costco aims to offer the highest quality product with the lowest price possible. In addition to the low-cost strategy, Costco sees innovation as an intellectual feat essential to maintain customer loyalty. Unlike many other retailers, whose innovation came to no avail, Costco’s “treasure-hunting” scheme is regarded by many experts as a core competency that surpasses all other retailers. The claim is backed up by Costco’s rapid growth in sales, as the recent economic downturn has yet to affect Costco’s financial performance.

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GameDay Management Group Work Report

April 16, 2013Cliff Lin

Company and Department Profiles

GameDay Management Group is an international company that offers an array of first-rate services, such as transportation planning, operation planning, logistical planning and implementation, and cost-reduction strategizing. In the winter of 2010, GameDay Management collaborated with the Vancouver Olympic Committee (VANOC) in order to bring about the Winter Olympics in Vancouver. During this collaboration, GameDay Management Group hosted events and planned venue transportation. I held a job as a dispatcher at the Marine and Boundary Depot. The dispatch division is the largest department in the entire depot, with over a hundred staff members. The objective of a dispatcher is to transfer scheduling information between the buses and the various departments.

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Ma Foi Foundation Work Report

April 16, 2013Cliff Lin

Company Profile

The Ma Foi Foundation, one of the most well-known social organizations in Southern India, is a humanitarian group that strives to provide education to the poor, empower women, and seek talents. It is branch under The Ma Foi Management Group, which is a human resource company that head hunts executives or provide solutions for any HR problems other companies may have. The reason that The Ma Foi Foundation is created is because the Indian government provides incentives for companies to do social work. Therefore, even though the foundation focuses on social work, all workers are paid, except for the interns. The foundation is further divided up into several branches that focus on different issues. Disha Initiative focuses on providing scholarship for the poor to finish their studies. Dish Sports Academy focuses physical activities such as boxing and “football” (soccer in American English). Ekam Initiative focuses on empowering women, which includes providing funds for women to open shops or lease equipment since it is tremendously difficult for women to find jobs in India.

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