Marketing Professional

Writing Samples

Below are some samples of my writing. These samples are divided into the following categories: academic writing, business writing and work reports. Click on the categories located at the right of the page to find different types of articles and reports displaying different writing styles. Note that the useful resources category comprises workshop and seminar materials that I attended and I take no credit for the creation of the content in that category.

Importance of SEO

February 2, 2015Cliff Lin

Reaching your target market, increasing your revenues, and boosting your clients will be a reality thru Search Engine Optimization (SEO). The moment you leverage your search engine ranking, all of your dreams and goals will come to life. Within just a click of a mouse, you will stand out from your competition.

Whether you are disinterested or hesitant, here are some of the benefits that SEO gives. Take a brief look at the following.

Create a More User-friendly Site

As a startup, create a website to reach your possible customers. If you are unaware on how to get started, why not take reputable service providers out there. But select the one that has an incredible background in SEO. With that thought in mind, having a better, friendlier, and a faster site will be achievable.

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Programmatic Marketing Essentials

January 9, 2015Cliff Lin

The perks of programmatic marketing are increasingly relevant in today’s content-saturated digital world. Marketers require their ads to be personalized, targeted and engaging whenever, yet they are reaching out to consumers and even though a huge deal of this targeting occurs via online tools, programmatic marketing takes it to another level.

If you are not allocating pieces of your ad budget to programmatic marketing, you might be eager to discover what exactly it is, and how this can aid your business. Simply put, programmatic marketing is a type of advertising, which removes the middle man. Thus, instead of negotiating and liaising with people, it is all done through machines – or a DSP (demand-side platform). It sounds quite technical; however, this enables you to organize multiple ad exchanges as well as data exchange accounts via one platform.
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Why is Outbound Marketing Important to a Business?

December 29, 2014Cliff Lin

Spreading the word about a new product or a service has been a big challenge among businesses. This has resulted in the development of marketing as a whole, which remains a top dilemma pondered by service providers and other professionals out there.

While a broad range of approaches has come and gone, outbound marketing has been a tried and effective strategy since then. Unlike other techniques out there, it attempts to initiate a conversation about a business thru making a buzz online and offline. With the use of old school and non-traditional advertising techniques, small or large companies can get the most out of it.
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Essential Criteria for Call to Action

November 11, 2014Cliff Lin

Never let possible clients have doubts about what is the purpose of your landing page. The landing page Call to action text is the first message addressed to the visitor who just arrived on your page. It must contain an urge that tells the user what to do once he got there, for example: to buy your product or service, to download an ebook, to call you on the phone or to subscribe a newsletter etc.

Make your Call to Action message very clear and make sure the visitor will understand the whole general idea of your page in just a few moments after reading the text.
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Measure the Success of Landing Pages

October 5, 2014Cliff Lin

A marketing campaign which results are not measured could never get evolved by its owner because they are not aware by the stadium their business is. Be responsible for the development of your landing page and you will gain huge success.

There are a lot of analytic kinds of software like Site Catalyst (which is internal), and For the last two you must pay in order to own them. These programs will help you obtain immediate results for a wide range of analyzes by simply adding a series of code fragments to your landing page. The software will help you build theories and make professional reports about what should be changed in your campaign in order to improve its quality.

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Facebook Marketing for Dummies

September 19, 2014Cliff Lin

Facebook could also be used as an excellent tool for online businesses. Any company should have a website and focus their attention on email marketing or another advertising methods, but it is very important to own a Facebook page too because it is the biggest social network on the world where you can practically find any types of persons, activities and interests you are looking for. Using facebook you have the advantage of meeting possible clients but also have the chance to make them become customers.

Using Facebook you can have access to an enormous amount of useful information. This kind of information could help you get closer to your clients and understanding the way they think and they act, their needs and desires.
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Importance of Market Research

August 23, 2014Cliff Lin

This article will describe you should know before creating a landing page. The following information could be very useful for web designers and web developers who are responsible for creating such pages. Respecting these rules will help to creating a valid landing page which can respect the needs of the owner and the terms and conditions of the Internet Market.

First of all, you must be aware of what problem are you trying to solve. State the main business objective of your campaign and of your landing page in particular.
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How to Create Professional Landing Pages

July 2, 2014Cliff Lin

Creating a landing page is much more complex and difficult than you think. Even if you are the best in this field, don’t simply assume that you know everything because when it comes to online marketing campaigns, testing, validation and experimentation is crucial if you want to succeed. The fact that a few landing pages you have made a while ago have worked very well, doesn’t mean you don’t need any research work when starting a new project. Don’t be smug and always accept that there are still many things to learn out there, and of course that the market is in a continuous change.

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Common Landing Page Mistakes

June 25, 2014Cliff Lin

Every one of us had at least once in his life a horrible online experience. The following article intends to teach you how to avoid creating such experiences for possible clients who enter your landing page.

  1. Try not to bore your users by offering them too much to read. Be concise expressing your ideas and your visitors will appreciate that. Also keep your words with everything you say because people don’t like to cooperate with liars and an upset client could make you negative advertising.
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How to Communicate via Marketing Automation Tools

May 9, 2014Cliff Lin

If you’re a marketing professional in today’s society, you have to be on alert for the 24/7 news and purchasing cycle. Wouldn’t it be amazing to have the help of your own marketing fairy godmother to tell you when the glass slipper fits and to dress up your marketing initiatives when you need it the most?

That is what marketing automation can do for your daily activities and overall business goals and objectives. Whether you are a communications pro for a large corporation or a small business owner just trying to keep your brand afloat, how can marketing automation help you?
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