Marketing Professional

Writing Samples

Below are some samples of my writing. These samples are divided into the following categories: academic writing, business writing and work reports. Click on the categories located at the right of the page to find different types of articles and reports displaying different writing styles. Note that the useful resources category comprises workshop and seminar materials that I attended and I take no credit for the creation of the content in that category.

Importance of Market Research

August 23, 2014Cliff Lin

This article will describe you should know before creating a landing page. The following information could be very useful for web designers and web developers who are responsible for creating such pages. Respecting these rules will help to creating a valid landing page which can respect the needs of the owner and the terms and conditions of the Internet Market.

First of all, you must be aware of what problem are you trying to solve. State the main business objective of your campaign and of your landing page in particular.
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How to Create Professional Landing Pages

July 2, 2014Cliff Lin

Creating a landing page is much more complex and difficult than you think. Even if you are the best in this field, don’t simply assume that you know everything because when it comes to online marketing campaigns, testing, validation and experimentation is crucial if you want to succeed. The fact that a few landing pages you have made a while ago have worked very well, doesn’t mean you don’t need any research work when starting a new project. Don’t be smug and always accept that there are still many things to learn out there, and of course that the market is in a continuous change.

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Common Landing Page Mistakes

June 25, 2014Cliff Lin

Every one of us had at least once in his life a horrible online experience. The following article intends to teach you how to avoid creating such experiences for possible clients who enter your landing page.

  1. Try not to bore your users by offering them too much to read. Be concise expressing your ideas and your visitors will appreciate that. Also keep your words with everything you say because people don’t like to cooperate with liars and an upset client could make you negative advertising.
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How to Communicate via Marketing Automation Tools

May 9, 2014Cliff Lin

If you’re a marketing professional in today’s society, you have to be on alert for the 24/7 news and purchasing cycle. Wouldn’t it be amazing to have the help of your own marketing fairy godmother to tell you when the glass slipper fits and to dress up your marketing initiatives when you need it the most?

That is what marketing automation can do for your daily activities and overall business goals and objectives. Whether you are a communications pro for a large corporation or a small business owner just trying to keep your brand afloat, how can marketing automation help you?
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What is Social Media Marketing?

April 8, 2014Cliff Lin

Social Media Marketing is a term that defines the idea of gaining traffic and attracting visitors for your page by using social media sites.

The social media term refers to all kinds of social networks and sites, each of them with its own particularities. While Twitter is a network where usually people post short updates and messages, Facebook is much more complex because it allows you to share with people a wider variety of activities, pleasures, messages, music videos etc.

The search tool is basically the most important when it comes to social sites. People search for other persons, for activities, for news stories and all kind of stuff to entertain them or make their lives easier. You may also find links to important SEO sites, articles and companies.

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What is Organic Search?

March 25, 2014Cliff Lin

The Internet has the advantage to be able to collect in a single place information that can satisfy our need to be informed. It’s an accessible place to every person who has a computer connected to internet. Search Engines are especially created to facilitate methods to help us find answers. Search Engines returns search results to the searches that we make according to relevant algorithms.

Organic Search is a process which helps internet users to find their desired sites. For example, when you’re typing a word in the Search Engine and you press “Search”, you’ll get a search list. It is practically the search that you must not pay for, it’s generated by different methods of site optimization. On the other side of the barrier, there are the paid searches, which are the results of winning some keyword auction in Google AdWords or simply some temporary campaigns.

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What is Pinterest Marketing

February 21, 2014Cliff Lin

Even if you use Twitter and / or Facebook for advertising, this does not mean you should ignore other market opportunities. One of them is Pinterest, the photographic platform that can be used effectively to promote your startup.

Pinterest is a combination of a bookmarking site and a “virtual panel” that allows users to insert (“pin”) images and videos in different categories (“Boards”). Access is, as in other social networks based on user accounts and password, configured separately for this network or transferred from Facebook or Twitter. Visitors can copy (“Repin”), comment or judge (“like”) the visualized material. Pinterest is easy to use. After you get an account, just install the browser button (Pin It) and then you start pinteresting. You come cross a photo or video that you like? Just click “Pin It” and immediately add it to a board (“folder”) in your account.

Using Pinterest as a marketing tool for your business is a great way to increase your website traffic and more importantly, to convert traffic into sales. You must be careful how you use the platform because some formulas are not as effective as others.

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Twitter Marketing 101

February 21, 2014Cliff Lin

Online marketing is the best way to attract potential customers through the website and enables the formation of a brand of products and services.

With about 100 million users, Twitter is invaluable in terms of online marketing if there are adopted the appropriate measures and strategies for this network.

There are a few essential elements you need to customize before you start your marketing campaign on Twitter. First, customize your design background (to reflect the brand you’re advertising), write a short but concise, comprehensive and compelling biography. Use an interesting profile picture or an expressive graphic logo because people need to connect with a person or entity close to them, not with an abstract profile. Last but not least, always have in mind that people click Follow button due to your latest tweets, so try to post only captivating Tweets.

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