CLIFF

LIN

Marketing Professional


Writing Samples

Below are some samples of my writing. These samples are divided into the following categories: academic writing, business writing and work reports. Click on the categories located at the right of the page to find different types of articles and reports displaying different writing styles. Note that the useful resources category comprises workshop and seminar materials that I attended and I take no credit for the creation of the content in that category.

Apple Inc & Foxconn Technology Group

April 16, 2013Cliff Lin

Company Profiles

Apple Incorporation

Established in 1977 by Steven P. Jobs and Steven Wozniak, Apple originally specialized in manufacturing personal computers. However, following the company’s expansion strategy, it began to broaden its product portfolio and shift its focus to the consumer electronics market (Datamonitor, 2010). In 2007, the company changed its name from Apple Computer Incorporation to Apple Incorporation, reflecting its growing presence in the consumer electronic industry.

As a major player in the consumer electronic industry, Apple offers diversified products and services (Datamonitor, 2010). Its hardware products range from Mac computers, iPods, iPhones, and other peripheral products and accessories, such as printers and storage devices. Its software products include operating systems (Mac OS), application software (iTunes), and Internet software (Quick Time). Aside from its high quality products, Apple further addresses consumer needs by the development of Apple Care, which provides product support and services for its customers.

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Costco in India

April 16, 2013Cliff Lin

Executive Summary

Costco is an American wholesaler, with operations worldwide. Costco’s main objective of selling the highest quality products at the lowest possible prices is quite a simple, but effective one. This is demonstrated by Costco’s lack of failure or exit from any of its foreign markets. A contributing factor to this success is its firm-specific advantages which include strong bargaining power, a differentiated method of sales, and strong connections with its suppliers, both domestic and foreign. Costco does possess a few weaknesses however, such as its narrow product line and its low mark-up on products.

This report will examine India as a potential market for Costco to expand its operations. The Indian economy is classified as low-income, but its middle class is growing at an extremely rapid rate, with some reports suggesting that the middle class will comprise almost 50% of the economy by 2025. This presents an immense opportunity for Costco and its potential Indian operations. India is also quite different than the U.S. in terms of culture, and this will be an aspect that must be taken into considerations as well. The sheer size of the Indian population alone makes the Indian market extremely attractive to multinational enterprises such as Costco, giving it a large market to work with and appeal to. Its economy is also growing at a rapid rate as well, and this is largely due to the Indian government’s welcoming attitude toward foreign direct investment (FDI). However, there are some restrictions on this FDI that must be taken into consideration as well. India’s political climate is also relatively stable compared to previous years, making the market even more appealing. There is also a high amount of bureaucracy present, which may pose some challenges to Costco’s business operations.

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Sirius XM Satellite Radio

April 16, 2013Cliff Lin

Executive Summary

The satellite radio industry consists of Sirius Satellite Radio and XM Satellite Radio and is perhaps one of the most turbulent industries in North America. Even though there were only two companies providing satellite radio services, both companies subsisted through large debt. Hoping to overcome the financial problems, the two companies merged as Sirius XM. This paper will investigate the whole satellite radio industry in a dynamic manner.

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