WORK HISTORY

Nov 2016 – Jun 2020

Digital Marketing Manager

Transoft Solutions

• Led the digital team and developed strategy that focused on driving brand awareness, growing market share, and building customer advocacy across the global markets
• Created and implemented go-to-market strategy, USPs, and licensing models for new SaaS products, all of which surpassed launch engagement targets
• Developed, launched and managed digital brand marketing & advertising campaigns for the new cloud solution, AutoTURN online, which increased positive social sentiment by 237%
• Designed learning materials for new marketing team members; conducted and supervised onboarding & training; resulted in rapid assimilation of new team members, accelerated productive output
• Implemented marketing automation tool Marketo, and developed nurture campaigns which reduced abandonment rate by 30% and increased lead acquisition of cloud solution by over 250%
• Drove the loyalty & CRM strategy using business analytics to increase customer retention by 17%
• Analyzed consumer digital footprints and purchasing behaviour to develop remarketing campaigns that increased software renewal rate by 12%

Aug 2014 – Nov 2016

Marketing Specialist

The Jim Pattison Auto Group

• Gathered and analyzed measurable metrics via A/B testing of title, content, image, and offers to improve the conversion rate of existing landing pages from 6% to 15%
• Produced and executed social media strategies using online reputation management tools such as Hootsuite and Sprout Social, raising brand awareness and search volume by 5-30% for each dealership
• Served as liaison for numerous agencies, vendor partners, and dealership managers to execute multiple successful initiatives against aggressive schedules
• Developed advertising campaigns and purchased media to support marketing promotions for all dealerships
• Organized CRM data mining and email campaigns for special promotions
• Coordinated commercial/community sponsorships and events
• Developing and executed social media strategy and brand management tactics

Jun 2013 – Jul 2014

Marketing Specialist

Convertus

• Designed new products and formulated strategic marketing plans, expanding the repertoire of service lines which generates 20% of the overall revenue
• Organized an extensive study to determine the effects of the hydraulics of the Great Dam on PPC cost, reducing CPA from $42 to $23 per transaction
• Initiated and crafted new product launch marketing strategies, produced performance-driven campaigns, and utilized marketing automation tools for effective product branding
• Produced performance-driven campaign, utilizing marketing automation tools for effective product branding
• Provided CMS training along with extensive support for all new hires to the department
• Created and managed over 40 social media ad accounts in accordance with the brand personas

Jul 2011 – May 2013

Marketing Coordinator

Automax Styling

• Applied extensive SEO knowledge such as social signal building, onsite optimization, and content curation to grow company organic traffic by 50% over eight months
• Designed and implemented an affiliate marketing system through Commission Junction that increases overall revenue by 5%-8% a month
• Established relationships with potential clients at all levels, and executed all marketing-related tasks

EDUCATION

Sep 2020 – Jun 2022

Masters of Business Administration

McGill University

• Recipient of Timothy Thompson MBA Fellowships Scholarship
• Desautels MBA Entrance Scholarship for Academic Excellence

Sep 2006 – Jun 2011

Bachelors of Business Administration

Simon Fraser University

• Recipient of Simon Fraser India Humanitarian Award

CERTIFICATIONS

Sep 2021 – Present

Project Management Professional(PMP)

Project Management Institute

Sep 2021 – Present

Charter Marketer(CM)

Canadian Marketing Association