As a marketer, it’s really important to understand your website’s social referrals. With differing figures between social media platforms and some ambiguity in Google Analytics, it’s time to implement something that tracks social traffic accurately, the specific post or campaign it came from, and what the user did when they got to the site. Google…
Marketing Tips
How to Engage with Millennials
Millennials — an entire generation of individuals who have not known a world without constant connectivity. Their phones have always been smart and Facebook had already connected everything around them. The internet isn’t a nice-to-have, it’s a necessity and anything they want—from information to products–are no more than a click away. They are born into…
Market Research in the 21st Century
Market research is a very powerful tool in any type of business. Through research, business owners would have a solid groundwork for product launches and very accurate assistance in predicting potential income. Research is also important because most businesses use the information these yield to ensure that they are going with the right marketing strategy. This…
Crafting Customer-Centric Marketing Campaigns For Your Brand
Customers are 90% what makes a company. It does not matter if a company or a brand has impeccable quality or an attractive business model. When there are no customers to serve, the business goes down the drain. This is exactly why businesses should have an overriding, conscious effort to be customer-centric. In reality, being customer-centric…
What is Pay-Per-Click?
Pay Per Click, abbreviated PPC, is method to do online marketing through which payments to publishers and to the specific network are made per click. In other words, the advertising is paid only when visitors access the ads by clicking on them, and is one great form of advertising, similar to others like physical advertising…
What is Content Marketing?
The content marketing is, undoubtedly, the subject of the year for the companies which active in the social media area. The content marketing is the marketing technique of creation and distribution of relevant and valuable content to attract, obtain and captivate a target audience very well established and acquainted – with the purpose to stimulate…
Fundamentals to Keyword Research
Keyword Research refers to the process of research, analysis and preparation of a report containing the right keywords used for on-page optimization in order to attract organic traffic, improve user experience through the use of synonyms, and the achievement of an effective link building campaign. The most important aspect in the process of research and…
Google Tools for Beginners
Even if you love Google or you don’t use it and don’t agree with its practices, one thing it’s very clear and Google must be appreciated for it: Google provides its user a wide variety of free tools. You only have to log in into an account in order to have full access to such…
What is Link Building?
Link building is essentially creating an entire network of links that will direct users to your website. This service must not miss from any SEO strategy. Search engines position much better the sites that have benefited from a correctly done link building. A website optimization campaign relies mostly on link building, signifying the links that…
What is Google Penguin?
On April 24 2012, Google gave birth to a new algorithm update system named Google Penguin. The update’s purpose is to penalize websites that doesn’t respect Google’s Webmaster Guidelines, protecting the anti-spam policy. Briefly, Google Penguin sanctions any kind of tentative of hyper-optimization like the following: The title meta-tag constructed by a series of key words,…