CLIFF Lin

MARKETING SUPERSTAR

GROWTH ARCHITECT

FUNNEL ENGINEER

BUSINESS GURU

TECH VISIONARY

CLIFF Lin
CLIFF Lin

MARKETING SUPERSTAR

GROWTH ARCHITECT

FUNNEL ENGINEER

BUSINESS GURU

TECH VISIONARY

About Me

Hello! I’m Cliff Lin

 

I am a marketing leader with 16 years of experience driving growth for companies in SaaS, e-commerce, and technology industries. I specialize in performance marketing, demand generation, and full-funnel strategies that deliver measurable business impact.

 

Over the years, I’ve helped startups grow from early traction to achieving 6x and even 10x revenue. My work has played a key role in securing major funding rounds and driving successful exits. I’ve led high-performing teams, overseen $5 million in combined marketing spend, and built systems that consistently convert brand awareness into measurable revenue.

 

My experience spans both B2B and B2C, from building brands to optimizing every stage of the customer journey. I believe great marketing is part science, part storytelling, and always built for momentum.

Areas of Expertise
Demand Generation

Targeted campaigns that attract, engage, and convert qualified prospects to consistently fill the sales pipeline.

Performance Marketing

Data-driven campaigns across paid channels that maximize return on ad spend and customer acquisition efficiency.

Brand Strategy

Clear and consistent brand frameworks that build trust, recognition, and long-term customer loyalty.

Product Marketing

Customer-focused positioning and messaging that highlight value, drive demand, and support sales enablement.

Search Engine Optimization (SEO)

Organic growth through on-page, off-page, and technical SEO strategies that improve visibility and rankings.

Analytics & Attribution

End-to-end tracking systems that reveal what’s working, what’s not, and how to optimize performance.

Content Marketing

Strategic content creation that drives traffic, boosts engagement, and supports SEO and lead generation goals.

Growth Marketing

Full-funnel strategies designed to rapidly scale traffic, leads, and revenue through experimentation and iteration.

Resume
Experience
Marketing Director
Sep 2025 - Present
Marketing Director
Superion Inc.
  • Report directly to the CEO and own all of marketing, including demand generation, tracking, and A/B testing, with accountability for the budget, pipeline, customer acquisition cost (CAC), and ROI
  • Direct all marketing agencies and contractors, setting scope, deliverables, and performance targets
  • Launched a customer referral program, events, and onboarding sessions and grew positive online reviews by 78%, strengthening social proof and engagement across the funnel
  • Implemented email marketing automation for lead nurturing and set up conversion tracking and an attribution model, giving leadership full-funnel visibility into channel performance and ROI
  • Integrated AI into content production, campaign execution, and reporting workflows, automating manual tasks and accelerating campaign speed to market
Principal Marketing Consultant
Apr 2024 - Sep 2025
Principal Marketing Consultant
Brand Doctor
  • Served as fractional Chief Marketing Officer (CMO) for client companies, owning brand positioning, go-to-market strategy, and marketing execution while reporting directly to founders and leadership teams
  • Oversaw client marketing teams of 3 to 7 people, designing team structures and leading hiring
  • Implemented an AI lead verification process and landing page conversion improvements for an automotive marketplace client, raising lead quality and lifting dealer satisfaction by 34%
  • Directed $5M in combined client spend across digital, programmatic, and traditional media
Marketing Director
Jan 2022 - Jul 2024
Marketing Director
WINK Technologies
  • Led strategic initiatives to seek partnerships and co-branding opportunities, enhance product offerings through analytics, create new pricing structures, and improve event planning, resulting in a 21% market share growth through innovative digital marketing
  • Cultivated collaborative synergy by developing balanced scorecards, implementing a customer service index, and tracking all consumer touchpoints, resulting in a 25% increase in client retention
  • Drove a 40% increase in brand visibility through successful rebranding efforts, including updated colors, enhanced online presence, strategic realignment, and improved service packages
  • Developed comprehensive go-to-market strategies, optimizing segmentation and promotional campaigns
Digital Marketing Manager
Nov 2016 - Jun 2020
Digital Marketing Manager
Transoft Solutions Inc.
  • Directed digital marketing team and external agencies, consistently meeting monthly sales targets and elevating inbound/outbound leads by 5%-10% quarterly
  • Oversaw website redevelopment to optimize user experience to reduce conversion complexity, create more mobile-friendly and responsive design, easier navigation, increase accessibility and Search Engine Optimization (SEO), driving a 45% surge in web traffic
  • Redesigned the referral program, launched retargeting campaigns, and partnered with industry experts, raising positive brand sentiment on social channels
Marketing Specialist
May 2013 - Nov 2016
Marketing Specialist
The Jim Pattison Auto Group
  • Conducted A/B testing of landing page elements, elevating conversion rates from 6% to 15% through meticulous metric analysis
  • Conducted an in-depth study on pay-per-click (PPC) cost optimization, resulting in a reduction of cost per acquisition (CPA) from $42 to $23 per transaction
  • Planned and ran promotional events that brought more customers into the dealerships
Marketing Coordinator
May 2010 - Apr 2013
Marketing Coordinator
AutoMax Styling Inc.
  • Increased company organic traffic by over 50% through SEO tactics, including social signal enhancement and on-site optimization
  • Established an affiliate marketing system through Commission Junction, resulting in a consistent monthly revenue increase of 5%-8%
  • Created diverse promotional materials, encompassing videos, mailers, and digital content, significantly boosting campaign awareness
Education
Aug 2020 - Nov 2022
Master of Business Administration - MBA
McGill University
  • Recipient of Timothy Thompson MBA Fellowships Scholarship
  • Graduated with Dean’s Honour List distinction
Sep 2006 - Jun 2011
Bachelor of Business Administration - BBA
Simon Fraser University
  • Dean’s Honour Roll (2008-2011)
LICENSES & CERTIFICATIONS
Issued Dec 2023
Chartered Marketer (CM)
Canadian Marketing Association
Certificate
Issued Dec 2023
Professional Certified Marketer (PCM)
American Marketing Association
Certificate
Issued Dec 2016
Hootsuite Platform Certification
Hootsuite
Certificate
RECOMMENDATIONS
Works
GetGoing
Marketing Planning
Enkel Backoffice Solutions
Marketing Strategy
GetGoing
Product Marketing
WINK Technologies
Product Marketing
Uber
Brand
Marketing Tips
October 5, 2014 Measure the Success of Landing Pages

Say a landing page converts 2% of its visitors and a small layout change lifts that to 3%. The same…

September 19, 2014 Facebook Marketing for Dummies

Meta’s last public count, at the end of 2023, put Facebook at 3.07 billion monthly active users, and many of…

August 23, 2014 Importance of Market Research

A landing page built for the wrong visitor won’t convert, however good it looks. Market research tells you who is…

April 8, 2014 What is Social Media Marketing?

What Social Media Marketing Covers DataReportal counted 5.66 billion social media user identities worldwide in October 2025, equal to about…

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