CLIFF Lin

MARKETING SUPERSTAR

GROWTH ARCHITECT

FUNNEL ENGINEER

BUSINESS GURU

TECH VISIONARY

CLIFF Lin
CLIFF Lin

MARKETING SUPERSTAR

GROWTH ARCHITECT

FUNNEL ENGINEER

BUSINESS GURU

TECH VISIONARY

About Me

Hello! I’m Cliff Lin

 

I am a marketing leader with 16 years of experience driving growth for companies in SaaS, e-commerce, and technology industries. I specialize in performance marketing, demand generation, and full-funnel strategies that deliver measurable business impact.

 

Over the years, I’ve helped startups grow from early traction to achieving 6x and even 10x revenue. My work has played a key role in securing major funding rounds and driving successful exits. I’ve led high-performing teams, overseen $5 million in combined marketing spend, and built systems that consistently convert brand awareness into measurable revenue.

 

My experience spans both B2B and B2C, from building brands to optimizing every stage of the customer journey. I believe great marketing is part science, part storytelling, and always built for momentum.

Areas of Expertise
Demand Generation

Targeted campaigns that attract, engage, and convert qualified prospects to consistently fill the sales pipeline.

Performance Marketing

Data-driven campaigns across paid channels that maximize return on ad spend and customer acquisition efficiency.

Brand Strategy

Clear and consistent brand frameworks that build trust, recognition, and long-term customer loyalty.

Product Marketing

Customer-focused positioning and messaging that highlight value, drive demand, and support sales enablement.

Search Engine Optimization (SEO)

Organic growth through on-page, off-page, and technical SEO strategies that improve visibility and rankings.

Analytics & Attribution

End-to-end tracking systems that reveal what’s working, what’s not, and how to optimize performance.

Content Marketing

Strategic content creation that drives traffic, boosts engagement, and supports SEO and lead generation goals.

Growth Marketing

Full-funnel strategies designed to rapidly scale traffic, leads, and revenue through experimentation and iteration.

Resume
Experience
Marketing Director
Sep 2025 - Present
Marketing Director
Superion Inc.
  • Lead the marketing team, agencies, and contractors, with accountability for the marketing budget, pipeline, customer acquisition cost, and ROI
  • Increased inbound leads by managing the full marketing funnel and establishing automated nurturing, conversion tracking, and marketing attribution
  • Launched a customer referral program and onboarding sessions to strengthen brand sentiment, with positive online reviews rising 78% after rollout
  • Oversee industry events and trade shows to expand brand awareness, establish industry thought leadership, and deepen client engagement
  • Integrated AI into content production, campaign execution, and reporting to automate routine tasks and reduce marketing operating costs
Principal Marketing Consultant
Apr 2024 - Sep 2025
Principal Marketing Consultant
Brand Doctor
  • Led client marketing as fractional CMO, setting brand positioning, messaging, and go-to-market strategy, directing execution, and reporting to founders and leadership teams
  • Increased dealer satisfaction by 34% for an automotive marketplace client by implementing AI lead verification to improve lead quality and optimizing landing pages for conversion
  • Managed a combined annual media budget of $5M across client accounts, directing investment across digital, programmatic, and traditional channels
  • Designed clients’ marketing functions, defining roles, leading hiring, and managing marketing teams
Marketing Director
Jan 2022 - Jul 2024
Marketing Director
WINK Technologies
  • Led go-to-market strategy, customer segmentation, and demand generation, helping triple annual recurring revenue (ARR) in roughly three years
  • Managed and developed the marketing team, setting priorities, coaching team members, and guiding execution across brand, demand generation, and digital marketing
  • Oversaw digital marketing strategy and execution, including account-based marketing (ABM), performance marketing, attribution, SEO, and conversion rate optimization (CRO)
  • Directed a companywide rebrand spanning multiple product lines, increasing brand visibility by 40% through a website redesign, refreshed messaging, and integrated marketing campaigns
Digital Marketing Manager
Nov 2016 - Jun 2020
Digital Marketing Manager
Transoft Solutions
  • Led the digital marketing team and external agencies, consistently meeting monthly sales targets and growing inbound and outbound leads 5–10% per quarter
  • Integrated account-based marketing (ABM) with inbound programs, increasing engagement among target accounts by 70%
  • Oversaw a website redevelopment that simplified the conversion path and increased web traffic by 45%
  • Improved the site’s mobile responsiveness, navigation, accessibility, and search engine optimization (SEO)
  • Ran digital brand and advertising campaigns, including a redesigned referral program and retargeting
  • Partnered with industry experts to build social capital, raising positive brand sentiment on social channels
Marketing Specialist
May 2013 - Nov 2016
Marketing Specialist
The Jim Pattison Auto Group
  • Ran A/B tests on landing page elements, raising conversion rates from 6% to 15%
  • Conducted a pay-per-click (PPC) cost optimization study that cut cost per acquisition (CPA) from $42 to $23
  • Planned and ran promotional events that increased dealership foot traffic by 40% during event periods
  • Developed and ran social media strategies across dealership channels using Hootsuite and Sprout Social, growing brand awareness and search volume
Marketing Coordinator
May 2010 - Apr 2013
Marketing Coordinator
Automax Styling
  • Increased organic traffic by more than 50% through SEO, including on-site optimization and social signals
  • Set up an affiliate marketing program through Commission Junction, adding 5–8% to monthly revenue
  • Built a content marketing program with a social media calendar, a white paper, case studies, customer testimonials, and repurposed content, raising website engagement by 30%
  • Produced promotional videos, mailers, and digital content to raise campaign awareness
Education
Aug 2020 - Nov 2022
Master of Business Administration (MBA), Marketing
McGill University
  • Recipient of Timothy Thompson MBA Fellowships Scholarship
  • Graduated with Dean’s Honour List distinction
Sep 2006 - Jun 2011
Bachelor of Business Administration (BBA)
Simon Fraser University
  • Dean’s Honour Roll (2008-2011)
PROFESSIONAL CERTIFICATIONS
Sep 2021 - Present
Chartered Marketer (CM)
Canadian Marketing Association
Certificate
Dec 2023 - Present
Professional Certified Marketer® (PCM)
American Marketing Association
Certificate
Issued Dec 2016
Hootsuite Platform Certification
Hootsuite
Certificate
RECOMMENDATIONS
Works
Marketing Tips
November 10, 2026 Black Friday Marketing in 2026: What the Forecasts Mean for Your Plan

Adobe expects Americans to spend $12.9 billion online this Black Friday, 9.2% more than last year, and more than $15…

October 20, 2026 Marketing Budget Planning for 2027: A Practical Guide for Growth Leaders

Gartner’s 2026 CMO Spend Survey put the average marketing budget at 7.8% of company revenue, up from 7.7% in 2025….

September 15, 2026 Email Deliverability in 2026: What Gmail, Yahoo and Outlook Require From Bulk Senders

Since November 2025, Gmail has been answering non-compliant bulk mail with temporary and permanent rejections. Some of that mail now…

August 18, 2026 Community-Led Growth: How to Turn Customers Into Your Best Channel

Figma’s IPO filing in July 2025 counted more than 250,000 resources that users had published to the Figma Community. Over…

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