CLIFF Lin

MARKETING SUPERSTAR

GROWTH ARCHITECT

FUNNEL ENGINEER

BUSINESS GURU

TECH VISIONARY

CLIFF Lin
CLIFF Lin

MARKETING SUPERSTAR

GROWTH ARCHITECT

FUNNEL ENGINEER

BUSINESS GURU

TECH VISIONARY

Resume
Experience
Marketing Director
Sep 2025 - Present
Marketing Director
Superion Inc.
  • Lead the marketing team, agencies, and contractors, with accountability for the marketing budget, pipeline, customer acquisition cost, and ROI
  • Increased inbound leads by managing the full marketing funnel and establishing automated nurturing, conversion tracking, and marketing attribution
  • Launched a customer referral program and onboarding sessions to strengthen brand sentiment, with positive online reviews rising 78% after rollout
  • Oversee industry events and trade shows to expand brand awareness, establish industry thought leadership, and deepen client engagement
  • Integrated AI into content production, campaign execution, and reporting to automate routine tasks and reduce marketing operating costs
Principal Marketing Consultant
Apr 2024 - Sep 2025
Principal Marketing Consultant
Brand Doctor
  • Led client marketing as fractional CMO, setting brand positioning, messaging, and go-to-market strategy, directing execution, and reporting to founders and leadership teams
  • Increased dealer satisfaction by 34% for an automotive marketplace client by implementing AI lead verification to improve lead quality and optimizing landing pages for conversion
  • Managed a combined annual media budget of $5M across client accounts, directing investment across digital, programmatic, and traditional channels
  • Designed clients’ marketing functions, defining roles, leading hiring, and managing marketing teams
Marketing Director
Jan 2022 - Jul 2024
Marketing Director
WINK Technologies
  • Led go-to-market strategy, customer segmentation, and demand generation, helping triple annual recurring revenue (ARR) in roughly three years
  • Managed and developed the marketing team, setting priorities, coaching team members, and guiding execution across brand, demand generation, and digital marketing
  • Oversaw digital marketing strategy and execution, including account-based marketing (ABM), performance marketing, attribution, SEO, and conversion rate optimization (CRO)
  • Directed a companywide rebrand spanning multiple product lines, increasing brand visibility by 40% through a website redesign, refreshed messaging, and integrated marketing campaigns
Digital Marketing Manager
Nov 2016 - Jun 2020
Digital Marketing Manager
Transoft Solutions
  • Led the digital marketing team and external agencies, consistently meeting monthly sales targets and growing inbound and outbound leads 5–10% per quarter
  • Integrated account-based marketing (ABM) with inbound programs, increasing engagement among target accounts by 70%
  • Oversaw a website redevelopment that simplified the conversion path and increased web traffic by 45%
  • Improved the site’s mobile responsiveness, navigation, accessibility, and search engine optimization (SEO)
  • Ran digital brand and advertising campaigns, including a redesigned referral program and retargeting
  • Partnered with industry experts to build social capital, raising positive brand sentiment on social channels
Marketing Specialist
May 2013 - Nov 2016
Marketing Specialist
The Jim Pattison Auto Group
  • Ran A/B tests on landing page elements, raising conversion rates from 6% to 15%
  • Conducted a pay-per-click (PPC) cost optimization study that cut cost per acquisition (CPA) from $42 to $23
  • Planned and ran promotional events that increased dealership foot traffic by 40% during event periods
  • Developed and ran social media strategies across dealership channels using Hootsuite and Sprout Social, growing brand awareness and search volume
Marketing Coordinator
May 2010 - Apr 2013
Marketing Coordinator
Automax Styling
  • Increased organic traffic by more than 50% through SEO, including on-site optimization and social signals
  • Set up an affiliate marketing program through Commission Junction, adding 5–8% to monthly revenue
  • Built a content marketing program with a social media calendar, a white paper, case studies, customer testimonials, and repurposed content, raising website engagement by 30%
  • Produced promotional videos, mailers, and digital content to raise campaign awareness
Education
Aug 2020 - Nov 2022
Master of Business Administration (MBA), Marketing
McGill University
  • Recipient of Timothy Thompson MBA Fellowships Scholarship
  • Graduated with Dean’s Honour List distinction
Sep 2006 - Jun 2011
Bachelor of Business Administration (BBA)
Simon Fraser University
  • Dean’s Honour Roll (2008-2011)
PROFESSIONAL CERTIFICATIONS
Sep 2021 - Present
Chartered Marketer (CM)
Canadian Marketing Association
Certificate
Dec 2023 - Present
Professional Certified Marketer® (PCM)
American Marketing Association
Certificate
Issued Dec 2016
Hootsuite Platform Certification
Hootsuite
Certificate
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