Marketing Tips

Marketing Jobs in 2017: Trends and Opportunities

June 30, 2016 Marketing by Cliff Lin

Marketing jobs in 2017 are rapidly evolving as businesses adapt to changing technologies, consumer behaviors, and data-driven strategies. With digital platforms becoming central to brand communication, companies are actively hiring professionals who can deliver measurable results and support business growth across multiple channels.

Digital Roles Are in High Demand

Organizations are prioritizing digital marketing over traditional methods, increasing the demand for roles such as Digital Marketing Manager, SEO Specialist, and Paid Media Analyst. These positions require familiarity with tools like Google Ads, Facebook Business Manager, and programmatic ad platforms. Candidates with hands-on experience in campaign execution, analytics, and funnel optimization are highly sought after.

Data-Centric Marketing Careers Are Growing

Marketing jobs in 2017 reflect a growing emphasis on data interpretation and ROI accountability. Employers are looking for professionals who can gather insights from platforms such as Google Analytics, HubSpot, and CRM systems. Job titles seeing increased traction include:

Marketing Data Analyst
CRM Campaign Manager
Marketing Automation Specialist
Conversion Optimization Manager

These roles support targeted marketing initiatives and ensure that campaigns are aligned with customer behavior and business objectives.

Content and Social Media Teams Are Expanding

Strong content remains a key component of customer engagement. In 2017, businesses are scaling their content marketing operations by hiring roles like:

Content Strategist
Video Marketing Producer
Social Media Manager
Copywriter

Brands are focusing on creating value through consistent, high-quality content, particularly through visual formats including video and infographics. Professionals who can blend storytelling with performance metrics are in high demand.

Hybrid Roles Are Emerging Across Departments

Marketers are now working more closely with sales, product, and customer success teams. This integrated approach has led to the emergence of hybrid roles such as:

Growth Marketing Manager
Product Marketing Manager
Customer Lifecycle Manager

These roles require both strategic thinking and operational execution, often supported by tools like Intercom, Segment, and attribution platforms. Employers expect these marketers to influence the full customer journey, from awareness to retention.

New Job Titles Are Gaining Visibility

Several new job titles have emerged this year as businesses respond to digital trends and evolving consumer expectations. Some of the most visible include:

Influencer Marketing Coordinator
UX Copywriter
Marketing Technologist
Performance Marketing Analyst

These roles demonstrate the need for specialization within broader marketing teams and reflect a focus on user experience, paid performance, and strategic partnerships.

Soft Skills Remain a Core Requirement

Despite the growing complexity of tools and platforms, employers continue to value professionals who bring strong communication, problem-solving, and leadership skills. The ability to collaborate across functions, present data clearly, and adapt to change is seen as essential in every marketing job in 2017.