Most company websites open by talking about the company: its awards, its history, its mission. Donald Miller’s Building a StoryBrand…

Seth Godin’s This Is Marketing has very few tactics in it. Godin uses the book to redefine what marketing means,…

On a drive through France, Seth Godin and his family were charmed by the cows grazing beside the road, until…

A campaign aimed at “small business owners” has to speak to a bakery owner and a software founder at the…