Google released three broad core updates in 2021, in June, July and November, plus a page experience update that made…
CLIFF Lin
MARKETING SUPERSTAR
GROWTH ARCHITECT
FUNNEL ENGINEER
BUSINESS GURU
TECH VISIONARY
CLIFF Lin
MARKETING SUPERSTAR
GROWTH ARCHITECT
FUNNEL ENGINEER
BUSINESS GURU
TECH VISIONARY
Marketing Tips
July 11, 2021 Customer Persona Mastery: How to Create Profiles That Drive Smarter Marketing
Startup Sam skims LinkedIn newsletters and skips long webinars. Director Dana wants case studies and peer benchmarks before she takes…
June 13, 2021 Omnichannel Marketing: How to Create Seamless Customer Experiences Across Every Touchpoint
A shopper adds a moisturizer to her cart on her phone at lunch, opens a reminder email on her laptop…
May 5, 2021 Building Brand Authority: The Smartest Way to Earn Trust and Win Market Share
Two agencies pitch the same project at the same price. One wrote the guide your team already uses, and its…