CLIFF Lin

MARKETING SUPERSTAR

GROWTH ARCHITECT

FUNNEL ENGINEER

BUSINESS GURU

TECH VISIONARY

CLIFF Lin
CLIFF Lin

MARKETING SUPERSTAR

GROWTH ARCHITECT

FUNNEL ENGINEER

BUSINESS GURU

TECH VISIONARY

Marketing Tips
December 3, 2020 Paid vs. Owned vs. Earned Media: Understanding the Differences and Strategic Roles

Stop paying for ads and the traffic they send stops the same day. A blog post that ranks well can…

November 29, 2020 Marketing KPIs and Business Analytics: What to Track and Why It Matters

A campaign can bring in thousands of clicks and still lose money if each new customer costs more than they…

October 5, 2020 Case Studies in Marketing: What Great Ones Get Right (and Bad Ones Get Wrong)

A buyer comparing two vendors reads one case study that says the client was “thrilled” and another that shows exactly…

September 20, 2020 Adapting Brick and Mortar Marketing Strategies for Digital Success

Physical retailers faced major disruption in 2020, when lockdowns and health restrictions cut foot traffic and pushed customers online. Moving…