It's so rare to come across a talent like Cliff. I had the pleasure of working with Cliff at The Jim Pattison Auto Group, where he spearheaded the company's transformation to digital marketing. His expertise in many digital platforms was outstanding, as was his ability to execute high volume of work while juggling many ongoing projects. However, it is most important to point out Cliff's ability to approach projects in a business mindset, which is made him truly stand out. Cliff is data and result-driven, and backs up his decisions with analysis. He finds solutions to improve the business, and the result is always an increase in conversion and performance. I won't hesitate to recommend Cliff to anyone, and I look forward to having the opportunity to work with Cliff again in the future!