CLIFF Lin

MARKETING SUPERSTAR

GROWTH ARCHITECT

FUNNEL ENGINEER

BUSINESS GURU

TECH VISIONARY

CLIFF Lin

MARKETING SUPERSTAR

GROWTH ARCHITECT

FUNNEL ENGINEER

BUSINESS GURU

TECH VISIONARY

About Me

Hello! I’m Cliff Lin

 

I am a marketing leader with 15 years of experience driving growth for companies in SaaS, e-commerce, and technology industry. I specialize in performance marketing, demand generation, and full-funnel strategies that deliver measurable business impact.

 

Over the years, I’ve helped startups grow from early traction to achieving 6x and even 10x revenue. My work has played a key role in securing major funding rounds and driving successful exits. I’ve led high-performing teams, overseen marketing budgets of over $3 million annually, and built systems that consistently convert brand awareness into measurable revenue.

 

My experience spans both B2B and B2C, from building brands to optimizing every stage of the customer journey. I believe great marketing is part science, part storytelling, and always built for momentum.

Areas of Expertise
Demand Generation

Targeted campaigns that attract, engage, and convert qualified prospects to consistently fill the sales pipeline.

Performance Marketing

Data-driven campaigns across paid channels that maximize return on ad spend and customer acquisition efficiency.

Brand Strategy

Clear and consistent brand frameworks that build trust, recognition, and long-term customer loyalty.

Product Marketing

Customer-focused positioning and messaging that highlight value, drive demand, and support sales enablement.

Search Engine Optimization (SEO)

Organic growth through on-page, off-page, and technical SEO strategies that improve visibility and rankings.

Analytics & Attribution

End-to-end tracking systems that reveal what’s working, what’s not, and how to optimize performance.

Content Marketing

Strategic content creation that drives traffic, boosts engagement, and supports SEO and lead generation goals.

Growth Marketing

Full-funnel strategies designed to rapidly scale traffic, leads, and revenue through experimentation and iteration.

Resume
Experience
Marketing Director
Aug 2024 - Present
Marketing Director
GetGoing
  • Spearhead the implementation of a phone verification process to enhance lead quality, achieving a 34% increase in dealer satisfaction and a 20% boost in customer retention by delivering consistently high-quality leads
  • Led and mentored a cross-functional marketing and sales team, setting clear objectives and strategic direction, fostering collaboration, and driving high sales growth and marketing efficiency
  • Manage an annual marketing budget of over $3 million, strategically allocating resources to maximize ROI across digital, programmatic, and traditional channels, driving high-impact campaigns and consistent revenue growth
  • Utilize VWO and Hotjar for split-testing initiatives, refining customer journeys and increasing conversion rates by 18% through data-backed enhancements
Marketing Director
Jan 2022 - July 2024
Marketing Director
WINK Technologies
  • Led strategic initiatives to seek partnerships and co-branding opportunities, enhance product offerings through analytics, create new pricing structures, and improve event planning, resulting in a 21% market share growth through innovative digital marketing
  • Cultivated collaborative synergy by developing balanced scoreboards, implementing a customer service index, and tracking all consumer touchpoints, resulting in a 25% increase in client retention
  • Drove a 40% increase in brand visibility through successful rebranding efforts, including updated colors, enhanced online presence, strategic realignment, and improved service packages
  • Developed comprehensive go-to-market strategies, optimizing segmentation and promotional campaigns
Digital Marketing Manager
Nov 2016 - Jun 2020
Digital Marketing Manager
Transoft Solutions Inc.
  • Directed digital marketing team and external agencies, consistently meeting monthly sales targets and elevating inbound/outbound leads by 5%-10% quarterly
  • Oversaw website redevelopment to optimize user experience to reduce conversion complexity, create more mobile-friendly and responsive design, easier navigation, increase accessibility and Search Engine Optimization (SEO), driving a 45% surge in web traffic
  • Orchestrated a collaborative endeavor integrating Account-Based Marketing (ABM) with traditional inbound tactics, yielding a 70% boost in targeted account engagement
  • Formulated and executed comprehensive digital brand marketing and advertising campaigns by redesigning referral programs, retargeting, creating social capital, partnership with industry experts, significantly augmenting positive social sentiment
Marketing Specialist
May 2013 - Nov 2016
Marketing Specialist
The Jim Pattison Auto Group
  • Conducted A/B testing of landing page elements, elevating conversion rates from 6% to 15% through meticulous metric analysis
  • Formulated and implemented social media strategies utilizing reputation management tools like Hootsuite and Sprout Social, amplifying brand awareness and search volume by 5-30% across dealership channels
  • Conducted an in-depth study on pay-per-click (PPC) cost optimization, resulting in a reduction of cost per acquisition (CPA) from $42 to $23 per transaction
  • Orchestrated promotional events, resulting in a 40% surge in customer foot traffic during designated periods
Marketing Coordinator
May 2010 - Apr 2013
Marketing Coordinator
AutoMax Styling Inc.
  • Increased company organic traffic by over 50% through SEO tactics, including social signal enhancement and on-site optimization
  • Established an affiliate marketing system through Commission Junction, resulting in a consistent monthly revenue increase of 5%-8%
  • Crafted content marketing strategies with a comprehensive social media calendar, white paper, case studies, customer testimonial, and content repurposing that drove a 30% increase in website engagement
  • Created diverse promotional materials, encompassing videos, mailers, and digital content, significantly boosting campaign awareness
Education
Aug 2020 - Nov 2022
Master of Business Administration - MBA
McGill University
  • Recipient of Timothy Thompson MBA Fellowships Scholarship
  • Graduated with Dean's Honour List distinction
Sep 2006 - Jun 2011
Bachelor of Business Administration - BBA
Simon Fraser University
  • Dean’s Honour Roll (2008-2011)
LICENSES & CERTIFICATIONS
Issued Dec 2023
Chartered Marketer (CM)
Canadian Marketing Association
Certificate
Issued Dec 2023
Professional Certified Marketer (PCM)
American Marketing Association
Certificate
Issued Dec 2016
Hootsuite Platform Certification
Hootsuite
Certificate
RECOMMENDATIONS
Works
GetGoing
Marketing Planning
Enkel Backoffice Solutions
Marketing Strategy
GetGoing
Product Marketing
WINK Technologies
Product Marketing
Uber
Brand
Marketing Tips
October 23, 2023 Co-Marketing Campaigns That Work: How to Build High-Impact Brand Collaborations That Benefit Everyone

Marketing does not have to be a solo sport. In fact, some of the most successful growth initiatives come from…

September 19, 2023 Lead Scoring Models Explained: Manual vs Predictive Strategies for Smarter B2B Marketing

Not all leads are created equal, and treating every lead the same is one of the fastest ways to waste…

August 30, 2023 Microcopy That Converts: UX Writing Secrets for Marketers

When it comes to optimizing conversion rates, marketers often focus on layout, CTAs, or traffic quality. But there’s another element…

July 9, 2023 The Ultimate Guide to Form Optimization for Better Lead Generation

High-traffic landing pages mean nothing if visitors aren’t converting. The secret to improving conversion rates often lies in one overlooked…

Let’s Grow Your Brand